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I think that is all about timing, I mean what is your competition "Smallfoot"? That has already been out a week anyways. I wanted to love the movie but I heard the acting is terrible. A modern day Spawn movie.
I dunno about the timing aspect. In general people don't go to a theater, look up and figure out what to see after they've gotten to the theater. Something drew them to the theater that they planned to see.
Sure if there was a bigger movie that came out it could've eaten into sales, but a movie doesn't break a record just because nothing else is in theaters, it had to draw people to the theater.