So it seems like there are coolers everywhere these days. Yeti seemed to have started with with their line of coolers. These types of coolers are made with a process called "rotomolded" and there is a difference in the insulation compared to say a cheaper Coleman. Most of these modern day coolers can keep ice easily up to 7 days in 90 degree weather. I have been researching different models based off price. Walmart actually sells some nice ones for the price. Yetis are great but the price tag is hard to swallow. Anyone else looked into them?