New update IOS 12.1.2 is available.
Well I think with their last phone introduction there were no cheaper options. The price just kept climbing. Some people don't need all the bells and whistles. Some want to get into the Apple phone world without the high price tag. I think they over produced the last phones and they didn't sell as well as they pleased. People finally drew the line in the sand with the price tag.... more so that there is a budget market? It's not like they've been struggling to sell phones.